Sample Paper VI

1. A Prospect means
a) Any customer who walks into the bank
b) An employee of the bank
c) A customer who is likely to be interested in bank's product or service
d) A depositor of the bank'
e) A borrower of the bank
 
2. A lead means
a) A prospect who is more likely to avail of the Bank's product
b) A political leader
c) A religious leader
d) A bank chairman
e) None of these

3. Innovation means
a) Compensation
b) Inspiration
c) Additional perquisites
d) Implementing new ideas or new methods
e) None of these

4. A Call means
a) Calling on friends
b) Calling on bank employees
c) Calling on prospective customers
d) To make telephone calls
e) Calling on relatives

5. The Traditional Marketing style involves
a) Telemarketing
b) Digital Marketing
c) Indirect Marketing
d) Direct Marketing
e) All of these

6. Modern Method of Marketing include
a) Publicity on the net
b) Advertisement on the net
c) Soliciting business through e-mails
d) Tele marketing
e) All of these

7. A true marketing requires
a) Command and other mindset
b) Control Mindset
c) Passive mindset
d) Active mindset
e) None of these

8. Which of the following sentences is true?
a) Marketing is not required in a Buyers' Market
b) Marketing is not required in a Sellers's market
c) Marketing is not required due to competition
d) Marketing is not required due to liberalization
e) Marketing is not required due to globalisation

9. For effective marketing the salesmen should have which of these qualities?
a) Creativity
b) Team spirit
c) Motivation
d) Effective communication skills
e) All of these

10. Market information means
a) Knowledge of shops and bazaars
b) Knowledge of shopping malls
c) Knowledge of customer profile and product mix
d) Knowledge of various languages
e) None of these

11. Market Research is needed for
a) Checking the market area
b) Checking the right product to be sold
c) Making proper marketing decisions
d) Deciding right time to sell
e) All of these
 
Which of the following statement is true
a) Marketing makes the company to go into loss due to higher expenses
b) Marketing is not required in profit making companies
c) Marketing sharpens the minds of the employees
d) Marketing is a time bound seasonal function
e) Marketing is a waste of time
 
13. Marketing plan helps in 
a) Better lead generation
b) Better systems
c) Better results
d) Improved balance sheet
e) Better customer service
 
14. If Marketing is done effectively which of the following is not required?
a) Advertisement
b) Publicity
c) Market Research
d) Market Segmentation
e) None of these

15. Motivation means
a) Inspiring employees to perform better
b) Better communication skills
c) Sales Coaching
d) Market Research
e) None of these

16. In a Selling Process in today's world?
a) Only standard products are sold
b) No customization required
c) The seller need not have product knowledge
d) The seller should aim at customer satisfaction
e) Only quantum of sales matters

17. Find the true statement
a) Marketing is a waste of the employees' time
b) Marketing is not required in India due to its vast population
c) Marketing involves additional work
d) Marketing involves team work
e) Marketing is not required today due to IT advancement
 
18. A Target market is
a) Entire country
b) Entire city
c) Entire globe
d) That which consists of customers who need the identified product
e) All of these
 
19. Sales forecasting involves 
a) Sales Planning
b) Sales Pricing
c) Distribution Channels
d) Consumer tastes
e) All of these
 
20. Which of the following product is being sold under the brand name ZODIAC
a) Shirts
b) Ties
c) Both A and B
d) Liberty 
 
21. SWIFT - cars are being manufactured by
a) DCM
b) Maruti
c) Premier Automobiles
d) Hyundai
e) Tata

22. With you all the way is the slogan of
a) Vodafone
b) SBI
c) ICICI
d) Raymonds
e) Airtel

23. Which company used the slogan "The complete Man"
a) DCM
b) GRASIM
c) RAYMONDS
d) VIMAL
e) Reid & Taylor

24. Which brand uses the slogan "Made for each other" for its cigarettes?
a) Cavenders
b) Four Square
c) Red & White
d) Wills
e) More

25. Cross Selling means
a) Identifying customer needs
b) Matching the products to customer needs
c) Convincing the customers of product benefits
d) Responding to questions and objections of customers
e) All of these
 

ANSWERS
1 (c) 2 (a) 3 (d) 4 ( c) 5 (d)
6 (e) 7 (d) 8 (b) 9 (e) 10 (c )
11 (e) 12 (c) 13 ( c) 14 (b) 15 (a)
16 (d) 17 (d) 18 (d) 19 (e) 20 (c)
21 (b) 22 (b) 23 (c) 24 (d) 25 (e)

Different Terms in Marketing

What is SWOT Analysis?
SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. SWOT analysis is a tool for auditing an organization and its environment. It is the first stage of planning and helps marketers to focus on key issues. Strengths and weaknesses are internal factors. Opportunities and threats are external factors.

What is Customer Relationship Management (CRM)?
Customer Relationship Management concerns the relationship between the organization and its customers. It is a process or methodology used to learn more about customers' needs and behaviors in order to develop stronger relationships with them.

What are the Three Levels of a Product?
Core Product
Actual Product
Augmented Product
 
What is Market Research?
Market research is any organized effort to gather information about markets or customers. Market research is for discovering what people want, need, or believe. It can also involve discovering how they act. Once that research is completed, it can be used to determine how to market your product.
 
What is Market Information?
To know the prices of the different commodities in the market, as well as the supply and demand situation.
 
What is Market Segmentation?
The division of a market into different homogeneous groups of consumers is known as market segmentation. The purpose for segmenting a market is to allow your marketing program to focus on the subset of prospects that are "most likely" to purchase your offering. If done properly this will help to insure the highest return for your marketing expenditures.
 
What is Branding?
The essence of a product, its quality and competitiveness displayed in the form of letters, symbols and colours is known as branding.
 
What is Marketing?
The process of planning and executing the concepts, pricing, promotion and distribution of ideas/goods/services to satisfy individual's/organizational goals is called marketing.

Sample Paper IV

1. Customization means ___________?
a)Designing products to suit company
b)Designing products to suit individual customers
c)Designing strategies to suit both company and customers
d)All the above
e)None
 
2. For effective marketing the salesmen should have which of the following qualities?
a)Creativity 
b)Team spirit 
c)Motivation 
d)Effective communication skills 
e)All of these
 
3. If Marketing is done effectively which of the following is not required?
a)Advertisement 
b)Publicity 
c)Market Research 
d)Market Segmentation 
e)None of these
 
4. Digital Marketing means ____________?
a)Marketing of digital instruments
b)Marketing through Advertisements
c)Marketing through Internet and Telephones
d)Both b & c
e)None
 
5. What are the 4 P’s in Marketing?
a)Purpose, place, product and promotion
b)Person, place, product and promotion
c)Price, place, product and promotion
d)Person, price, product and promotion
e)None
 
6. Relationship selling means __________?
a)Cross selling 
b)Selling to relatives 
c)Telemarketing 
d)Preparing a list of products to sell for customers 
e)None
 
7. Credit cards are used for ________?
a)Cash withdrawals 
b)Purchase of air tickets 
c)Purchase of consumable items from retail outlets 
d)All of these 
e)None of these
 
8. Marketing is successful when __________?
a)Demand exceeds supply 
b)Salesman are effectively trained 
c)Supply exceeds demand 
d)A company sell products at lower price 
e)None
 
9. A prospect means __________?
a)A person who is working in a bank/financial institution
b)Details of a company
c)A likely buyer
d)Head of an financial institution
e)None
 
10. NRI is an easy target for effective marketing because _________?
a)He likes Indian goods
b)He is easily approachable
c)It is cheaper to contact NRISs
d)There are special products designed for NRIs
e)None
 
11. Difference between Direct and Indirect Marketing is_______?
a)Direct marketing is to banks employees, while Indirect is to outsiders
b)Direct marketing is to outsider, while Indirect is to bank employees
c)Direct Marketing is to Bank’s owner, Insiders is to outsiders
d)Direct Marketing is to other Bank’s employees, Indirect s outsiders
e)None

12. Effective marketing helps in ________?
a)Developing new products
b)Creating a competitive environment
c)Building demand for products
d)All of these
e)None of these
 
13. In Banking services, market can be segmented on the basis of _______?
a)Density 
b)Customers 
c)Both a and b 
d)Neither a nor b 
e)none
 
14. Promotion in Marketing means—
a) Passing an examination
b) Elevation from one grade to another
c) Selling the products through various means
d) Selling the product in specific areas
e) None of these

15. In ‘Double-win’ strategy-
a) Customer gets an additional benefit
b) Customer gets price debate.
c) Both customs and the sales person come out with sense of satisfaction
d) Both (a) and (b)
e)none

16. Which among the following is not an example of Direct marketing?
a)Tele-marketing 
b)Sales on internet 
c)Mail order sales 
d)Retail stores 
e)None
 
17. A method, in which Brand equity is measured by comparing difference between the retail price of the brand and the retail price of an unbranded product in the same category is called:
a)Brand goodwill method 
b)Price premium method 
c)Both a and b 
d)Neither a nor b 
e)none
 
18. In marketing ‘initiator’ is a term which describes ________?
a)Who determines that some need is not being met and authorities a purchase to rectify the situation
b)Who most directly involved in the consumption of the product
c)Both a and b
d)Neither a nor b
e)None

19. A non traditional, low cost, flexible and highly effective marketing is termed as ___________?
a)Strategic Marketing 
b)Guerilla Marketing
c)Direct Marketing 
e)Indirect Marketing 
e)None
 
20. Which of the following is most appropriate reason for Bank marketing? 
a)Globalization
b)Variety of Banking products
c)Mergers
d)Recession
e)None


ANSWERS :
1(b) 2(e) 3(e) 4(c) 5(c) 
6(a) 7(d) 8(c) 9(c) 10(a) 
11(a)12(d) 13(c) 14(c) 15(b) 
16(d)17(b) 18(a) 19(b) 20(a)

Sample Paper V

1.Marketing is not required for one of the following products ________?
a)Corporate Loans 
b)Export Business 
c)Import Business 
d)Credit Card Business 
e)None
 
2.A ‘Buyers’ Market’ means _______?
a)Buyers are also sellers
b)Sellers are also buyers
c)There are no sellers
d)Demand exceeds supply
e)Supply exceeds demand
 
3.Market share analysis helps the track _________?
a)Share price movements 
b)Percentage share of business 
c)Pricing strategy for share values 
d)All of these 
e)None 
 
4.Diversification means __________?
a)Marketing in different countries 
b)Marketing diverse companies 
c)Making new, diverse products 
d)Marketing by diverse sales team 
e)None

5.Study of marketing environment means ______________?
a)Study of company’s markets, customers and competitors
b)Study of economic environment
c)Study of current trends
d)All of these
e)None

6.A Market plan includes __________?
a)Market objectives 
b)Market research 
c)Pricing strategy 
d)Situation analysis 
e)All of these
 
7.Customization is useful for ______?
a)Motivating the sales force 
b)To add variety in marketing 
c)Value added service 
d)Pleasing target customers 
e)None
 
8.Telemarketing campaigns are resorted to ________?
a)Avoid cold calls 
b)Avoid buyer resistance 
c)Avoid seller inhibitions 
d)Reaching a wider audience 
e)All the above
 
9.Customer Retention means ___________?
a) Retaining the customers at the Bank for the full day
b)Quick disposal
c)Customers dealing with the same bank for long time
d)Better standards
e)All the above

10.The Traditional Marketing style involves __________?
a)Telemarketing 
b)Direct Marketing 
c)Indirect Marketing 
d)Digital Marketing 
e)All the above
 
11.Which is the technique used for effective marketing planning?
a)Psychological tools for marketing
b)Goal oriented
c)Marketing research
d)Physical distribution
e)All the above 

12.‘Niche’ Market means __________?
a) A free market 
b)A social market 
c)Equity market 
d)Capital market 
e)A specified market for the target group
 
13.Internal Marketing means _________?
a) Selling to oneself 
b) Selling to the employees 
c) Selling of samples 
d) Selling to foreign markets 
e)None
 
14.Marketing in Banks is required for _________?
a)Getting new customers
b)Retaining existing customers
c)Lending
d)Accepting of deposits
e)All of these
 
15.Advertisements are required for __________?
a)Boosting the production levels
b)Motivating the employees
c)Boosting the sales
d)All of these
e)None

16.A Call means ___________?
a)Calling on friends 
b)Calling on bank employees 
c)Calling on prospective customers 
d)Calling on insurance employees 
e)None
 
17.For effective selling, salesman should be which of the following ______?
a)Pushy 
b)Aggressive 
c)Timid 
d)Calmness 
e)Talkative 

18.Customer Loyalty means _________?
a)Shifting of customers from one bank to another
b)Customers banking with one bank exclusively
c)Customers returning lost items
d)Customers giving gifts to banks
e)None of these
 
19.Rural Marketing involves ________?
a)Selling to farmers and agriculturalists
b)Selling to rural households
c)Selling to rural industries
d)All the above
e)None
 
20.Which is the Four C’s of marketing?
a)Customer, cost, communication, convenience
b)Corporate, cost, communication, convenience
c)Consumer, cost, communication, convenience
d)Competition, cost, communication, convenience
e)None

ANSWERS :
1(a) 2(e) 3(b) 4(c) 5(d) 
6(e) 7(b) 8(d) 9(b) 10(c) 
11(e)12(e) 13(b) 14(e) 15(d) 
16(c)17(b) 18(b) 19(d) 20(c)