Sample Paper VI

1. A Prospect means
a) Any customer who walks into the bank
b) An employee of the bank
c) A customer who is likely to be interested in bank's product or service
d) A depositor of the bank'
e) A borrower of the bank
 
2. A lead means
a) A prospect who is more likely to avail of the Bank's product
b) A political leader
c) A religious leader
d) A bank chairman
e) None of these

3. Innovation means
a) Compensation
b) Inspiration
c) Additional perquisites
d) Implementing new ideas or new methods
e) None of these

4. A Call means
a) Calling on friends
b) Calling on bank employees
c) Calling on prospective customers
d) To make telephone calls
e) Calling on relatives

5. The Traditional Marketing style involves
a) Telemarketing
b) Digital Marketing
c) Indirect Marketing
d) Direct Marketing
e) All of these

6. Modern Method of Marketing include
a) Publicity on the net
b) Advertisement on the net
c) Soliciting business through e-mails
d) Tele marketing
e) All of these

7. A true marketing requires
a) Command and other mindset
b) Control Mindset
c) Passive mindset
d) Active mindset
e) None of these

8. Which of the following sentences is true?
a) Marketing is not required in a Buyers' Market
b) Marketing is not required in a Sellers's market
c) Marketing is not required due to competition
d) Marketing is not required due to liberalization
e) Marketing is not required due to globalisation

9. For effective marketing the salesmen should have which of these qualities?
a) Creativity
b) Team spirit
c) Motivation
d) Effective communication skills
e) All of these

10. Market information means
a) Knowledge of shops and bazaars
b) Knowledge of shopping malls
c) Knowledge of customer profile and product mix
d) Knowledge of various languages
e) None of these

11. Market Research is needed for
a) Checking the market area
b) Checking the right product to be sold
c) Making proper marketing decisions
d) Deciding right time to sell
e) All of these
 
Which of the following statement is true
a) Marketing makes the company to go into loss due to higher expenses
b) Marketing is not required in profit making companies
c) Marketing sharpens the minds of the employees
d) Marketing is a time bound seasonal function
e) Marketing is a waste of time
 
13. Marketing plan helps in 
a) Better lead generation
b) Better systems
c) Better results
d) Improved balance sheet
e) Better customer service
 
14. If Marketing is done effectively which of the following is not required?
a) Advertisement
b) Publicity
c) Market Research
d) Market Segmentation
e) None of these

15. Motivation means
a) Inspiring employees to perform better
b) Better communication skills
c) Sales Coaching
d) Market Research
e) None of these

16. In a Selling Process in today's world?
a) Only standard products are sold
b) No customization required
c) The seller need not have product knowledge
d) The seller should aim at customer satisfaction
e) Only quantum of sales matters

17. Find the true statement
a) Marketing is a waste of the employees' time
b) Marketing is not required in India due to its vast population
c) Marketing involves additional work
d) Marketing involves team work
e) Marketing is not required today due to IT advancement
 
18. A Target market is
a) Entire country
b) Entire city
c) Entire globe
d) That which consists of customers who need the identified product
e) All of these
 
19. Sales forecasting involves 
a) Sales Planning
b) Sales Pricing
c) Distribution Channels
d) Consumer tastes
e) All of these
 
20. Which of the following product is being sold under the brand name ZODIAC
a) Shirts
b) Ties
c) Both A and B
d) Liberty 
 
21. SWIFT - cars are being manufactured by
a) DCM
b) Maruti
c) Premier Automobiles
d) Hyundai
e) Tata

22. With you all the way is the slogan of
a) Vodafone
b) SBI
c) ICICI
d) Raymonds
e) Airtel

23. Which company used the slogan "The complete Man"
a) DCM
b) GRASIM
c) RAYMONDS
d) VIMAL
e) Reid & Taylor

24. Which brand uses the slogan "Made for each other" for its cigarettes?
a) Cavenders
b) Four Square
c) Red & White
d) Wills
e) More

25. Cross Selling means
a) Identifying customer needs
b) Matching the products to customer needs
c) Convincing the customers of product benefits
d) Responding to questions and objections of customers
e) All of these
 

ANSWERS
1 (c) 2 (a) 3 (d) 4 ( c) 5 (d)
6 (e) 7 (d) 8 (b) 9 (e) 10 (c )
11 (e) 12 (c) 13 ( c) 14 (b) 15 (a)
16 (d) 17 (d) 18 (d) 19 (e) 20 (c)
21 (b) 22 (b) 23 (c) 24 (d) 25 (e)

Different Terms in Marketing

What is SWOT Analysis?
SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. SWOT analysis is a tool for auditing an organization and its environment. It is the first stage of planning and helps marketers to focus on key issues. Strengths and weaknesses are internal factors. Opportunities and threats are external factors.

What is Customer Relationship Management (CRM)?
Customer Relationship Management concerns the relationship between the organization and its customers. It is a process or methodology used to learn more about customers' needs and behaviors in order to develop stronger relationships with them.

What are the Three Levels of a Product?
Core Product
Actual Product
Augmented Product
 
What is Market Research?
Market research is any organized effort to gather information about markets or customers. Market research is for discovering what people want, need, or believe. It can also involve discovering how they act. Once that research is completed, it can be used to determine how to market your product.
 
What is Market Information?
To know the prices of the different commodities in the market, as well as the supply and demand situation.
 
What is Market Segmentation?
The division of a market into different homogeneous groups of consumers is known as market segmentation. The purpose for segmenting a market is to allow your marketing program to focus on the subset of prospects that are "most likely" to purchase your offering. If done properly this will help to insure the highest return for your marketing expenditures.
 
What is Branding?
The essence of a product, its quality and competitiveness displayed in the form of letters, symbols and colours is known as branding.
 
What is Marketing?
The process of planning and executing the concepts, pricing, promotion and distribution of ideas/goods/services to satisfy individual's/organizational goals is called marketing.