Sample Paper IV

1. Customization means ___________?
a)Designing products to suit company
b)Designing products to suit individual customers
c)Designing strategies to suit both company and customers
d)All the above
e)None
 
2. For effective marketing the salesmen should have which of the following qualities?
a)Creativity 
b)Team spirit 
c)Motivation 
d)Effective communication skills 
e)All of these
 
3. If Marketing is done effectively which of the following is not required?
a)Advertisement 
b)Publicity 
c)Market Research 
d)Market Segmentation 
e)None of these
 
4. Digital Marketing means ____________?
a)Marketing of digital instruments
b)Marketing through Advertisements
c)Marketing through Internet and Telephones
d)Both b & c
e)None
 
5. What are the 4 P’s in Marketing?
a)Purpose, place, product and promotion
b)Person, place, product and promotion
c)Price, place, product and promotion
d)Person, price, product and promotion
e)None
 
6. Relationship selling means __________?
a)Cross selling 
b)Selling to relatives 
c)Telemarketing 
d)Preparing a list of products to sell for customers 
e)None
 
7. Credit cards are used for ________?
a)Cash withdrawals 
b)Purchase of air tickets 
c)Purchase of consumable items from retail outlets 
d)All of these 
e)None of these
 
8. Marketing is successful when __________?
a)Demand exceeds supply 
b)Salesman are effectively trained 
c)Supply exceeds demand 
d)A company sell products at lower price 
e)None
 
9. A prospect means __________?
a)A person who is working in a bank/financial institution
b)Details of a company
c)A likely buyer
d)Head of an financial institution
e)None
 
10. NRI is an easy target for effective marketing because _________?
a)He likes Indian goods
b)He is easily approachable
c)It is cheaper to contact NRISs
d)There are special products designed for NRIs
e)None
 
11. Difference between Direct and Indirect Marketing is_______?
a)Direct marketing is to banks employees, while Indirect is to outsiders
b)Direct marketing is to outsider, while Indirect is to bank employees
c)Direct Marketing is to Bank’s owner, Insiders is to outsiders
d)Direct Marketing is to other Bank’s employees, Indirect s outsiders
e)None

12. Effective marketing helps in ________?
a)Developing new products
b)Creating a competitive environment
c)Building demand for products
d)All of these
e)None of these
 
13. In Banking services, market can be segmented on the basis of _______?
a)Density 
b)Customers 
c)Both a and b 
d)Neither a nor b 
e)none
 
14. Promotion in Marketing means—
a) Passing an examination
b) Elevation from one grade to another
c) Selling the products through various means
d) Selling the product in specific areas
e) None of these

15. In ‘Double-win’ strategy-
a) Customer gets an additional benefit
b) Customer gets price debate.
c) Both customs and the sales person come out with sense of satisfaction
d) Both (a) and (b)
e)none

16. Which among the following is not an example of Direct marketing?
a)Tele-marketing 
b)Sales on internet 
c)Mail order sales 
d)Retail stores 
e)None
 
17. A method, in which Brand equity is measured by comparing difference between the retail price of the brand and the retail price of an unbranded product in the same category is called:
a)Brand goodwill method 
b)Price premium method 
c)Both a and b 
d)Neither a nor b 
e)none
 
18. In marketing ‘initiator’ is a term which describes ________?
a)Who determines that some need is not being met and authorities a purchase to rectify the situation
b)Who most directly involved in the consumption of the product
c)Both a and b
d)Neither a nor b
e)None

19. A non traditional, low cost, flexible and highly effective marketing is termed as ___________?
a)Strategic Marketing 
b)Guerilla Marketing
c)Direct Marketing 
e)Indirect Marketing 
e)None
 
20. Which of the following is most appropriate reason for Bank marketing? 
a)Globalization
b)Variety of Banking products
c)Mergers
d)Recession
e)None


ANSWERS :
1(b) 2(e) 3(e) 4(c) 5(c) 
6(a) 7(d) 8(c) 9(c) 10(a) 
11(a)12(d) 13(c) 14(c) 15(b) 
16(d)17(b) 18(a) 19(b) 20(a)