Sample Paper IV

1. Customization means ___________?
a)Designing products to suit company
b)Designing products to suit individual customers
c)Designing strategies to suit both company and customers
d)All the above
e)None
 
2. For effective marketing the salesmen should have which of the following qualities?
a)Creativity 
b)Team spirit 
c)Motivation 
d)Effective communication skills 
e)All of these
 
3. If Marketing is done effectively which of the following is not required?
a)Advertisement 
b)Publicity 
c)Market Research 
d)Market Segmentation 
e)None of these
 
4. Digital Marketing means ____________?
a)Marketing of digital instruments
b)Marketing through Advertisements
c)Marketing through Internet and Telephones
d)Both b & c
e)None
 
5. What are the 4 P’s in Marketing?
a)Purpose, place, product and promotion
b)Person, place, product and promotion
c)Price, place, product and promotion
d)Person, price, product and promotion
e)None
 
6. Relationship selling means __________?
a)Cross selling 
b)Selling to relatives 
c)Telemarketing 
d)Preparing a list of products to sell for customers 
e)None
 
7. Credit cards are used for ________?
a)Cash withdrawals 
b)Purchase of air tickets 
c)Purchase of consumable items from retail outlets 
d)All of these 
e)None of these
 
8. Marketing is successful when __________?
a)Demand exceeds supply 
b)Salesman are effectively trained 
c)Supply exceeds demand 
d)A company sell products at lower price 
e)None
 
9. A prospect means __________?
a)A person who is working in a bank/financial institution
b)Details of a company
c)A likely buyer
d)Head of an financial institution
e)None
 
10. NRI is an easy target for effective marketing because _________?
a)He likes Indian goods
b)He is easily approachable
c)It is cheaper to contact NRISs
d)There are special products designed for NRIs
e)None
 
11. Difference between Direct and Indirect Marketing is_______?
a)Direct marketing is to banks employees, while Indirect is to outsiders
b)Direct marketing is to outsider, while Indirect is to bank employees
c)Direct Marketing is to Bank’s owner, Insiders is to outsiders
d)Direct Marketing is to other Bank’s employees, Indirect s outsiders
e)None

12. Effective marketing helps in ________?
a)Developing new products
b)Creating a competitive environment
c)Building demand for products
d)All of these
e)None of these
 
13. In Banking services, market can be segmented on the basis of _______?
a)Density 
b)Customers 
c)Both a and b 
d)Neither a nor b 
e)none
 
14. Promotion in Marketing means—
a) Passing an examination
b) Elevation from one grade to another
c) Selling the products through various means
d) Selling the product in specific areas
e) None of these

15. In ‘Double-win’ strategy-
a) Customer gets an additional benefit
b) Customer gets price debate.
c) Both customs and the sales person come out with sense of satisfaction
d) Both (a) and (b)
e)none

16. Which among the following is not an example of Direct marketing?
a)Tele-marketing 
b)Sales on internet 
c)Mail order sales 
d)Retail stores 
e)None
 
17. A method, in which Brand equity is measured by comparing difference between the retail price of the brand and the retail price of an unbranded product in the same category is called:
a)Brand goodwill method 
b)Price premium method 
c)Both a and b 
d)Neither a nor b 
e)none
 
18. In marketing ‘initiator’ is a term which describes ________?
a)Who determines that some need is not being met and authorities a purchase to rectify the situation
b)Who most directly involved in the consumption of the product
c)Both a and b
d)Neither a nor b
e)None

19. A non traditional, low cost, flexible and highly effective marketing is termed as ___________?
a)Strategic Marketing 
b)Guerilla Marketing
c)Direct Marketing 
e)Indirect Marketing 
e)None
 
20. Which of the following is most appropriate reason for Bank marketing? 
a)Globalization
b)Variety of Banking products
c)Mergers
d)Recession
e)None


ANSWERS :
1(b) 2(e) 3(e) 4(c) 5(c) 
6(a) 7(d) 8(c) 9(c) 10(a) 
11(a)12(d) 13(c) 14(c) 15(b) 
16(d)17(b) 18(a) 19(b) 20(a)

Interview Questions Part I

Answers to Some Interview Questions
1. Tell me about yourself?I am down-to-earth, sweet, smart, creative, industrious, and thorough.
2. How has your experience prepared you for your career?
Coursework:
Aside from the discipline and engineering foundation learning that I have gained from my courses, I think the design projects, reports, and presentations have prepared me most for my career.

Work Experience:
Through internships, I have gained self-esteem, confidence, and problem-solving skills. I also refined my technical writing and learned to prepare professional documents for clients.

Student Organizations:
By working on multiple projects for different student organizations while keeping up my grades, I've built time management and efficiency skills. Additionally, I've developed leadership, communication, and teamwork abilities.

Life Experience:
In general, life has taught me determination and the importance of maintaining my ethical standards.
3. Describe the ideal job.
Ideally, I would like to work in a fun, warm environment with individuals working independently towards team goals or individual goals. I am not concerned about minor elements, such as dress codes, cubicles, and the level of formality. Most important to me is an atmosphere that fosters attention to quality, honesty, and integrity.4. What type of supervisor have you found to be the best?
I have been fortunate enough to work under wonderful supervisors who have provided limited supervision, while answering thoughtful questions and guiding learning. In my experience, the best supervisors give positive feedback and tactful criticism.
5. What do you plan to be doing in five years' time?
Taking the PE exam and serving in supervisory/leadership roles both at work and in professional/community organization(s).6. What contributions could you make in this organization that would help you to stand out from other applicants?In previous internships, my industriousness and ability to teach myself have been valuable assets to the company. My self-teaching abilities will minimize overhead costs, and my industriousness at targeting needs without prompting will set me apart from others. Additionally, one thing that has always set me apart from my scientific/engineering peers are my broad interests and strong writing abilities. I am not your typical "left-brained" engineer, and with my broad talents, I am likely to provide diverse viewpoints.7. What sort of criteria are you using to decide the organization you will work for?
Most importantly, I am looking for a company that values quality, ethics, and teamwork. I would like to work for a company that hires overachievers.8. What made you choose your major?
My academic interests are broad, so I sought civil engineering to achieve a great balance of mathematics, chemistry, biology, physics, and writing.9. Have your university and major met your expectations?The College of Engineering at MSU has exceeded my expectations by providing group activities, career resources, individual attention, and professors with genuine interest in teaching.

My major has met my expectations by about 90%. I would have enjoyed more choices in environmental courses, and would have preferred more calculus-based learning. 10. What made you choose this college?
I chose this college for the following reasons: my budget limited me to in-state schools, I was seeking an area with dog-friendly apartments, the MSU web site impressed me, I saw active student groups, and the people were very friendly.

11. List 2-3 of your greatest achievements since you've been in college and why?
Receiving the SWE Outstanding Member Award and College of Engineering Student Service Award
I got involved with student activities to overcome my debilitating shyness. Receiving these awards signified that I had accomplished a transition from dragging myself to participate to feeling energized by it.

Receiving the SWE Web Site Award
Without training in web design, I competed against not only the other student sections, but professional sections around the nation. Despite competing with more HTML-experienced people, I brought this award to my section. After getting so much from SWE, I was able to give something back.

Earning the highest grade in an organic chemistry class of ~200 people
I worked very hard for this grade and loved the subject, so it was a great feeling to see that the hard work paid off.12. Which subjects have you enjoyed studying the most and why?
I have enjoyed hydrology, fluids, solid & hazardous waste management, water and wastewater treatment, and oceanography because I love water and environmental topics.

Calculus and linear algebra excite me because I love logic.

I enjoyed the writing and analysis in economic history.

Business law thrilled me because I have a strong interest in legal matters.

13. Which subjects did you dislike and why?
Introductory soil elicited little interest in me, most likely because the professor was inexperienced, the book was ineffective, and I had little spare time that semester to look into other resources.

14. Do you have plans to continue your education?
Yes, but not immediately. I plan to continue part time with either an MBA or an environmental engineering masters, depending on which will be more beneficial to my work.15. How would a professor who knows you well describe you? One who does not know you well?A professor who knows me well would likely describe my personal qualities: sweet, down-to-earth, smart, hard-working, and conscientious.

As specific examples of those who did not know me well, my soils professor and soils teaching assistant each considered me smart and respectful, and both thought that I must have enjoyed the class a lot, due to my performance.16. Given the chance, how would you alter your education?
Knowing now what I like the most, I would have used my electives for extra math and psychology classes, since I tend to be well-rounded enough that a variety of classes are unnecessary; my personal reading is diverse enough. I have found that mathematics and psychology are helpful to all career and life paths.